50 employees located in Toronto.

20,000 members all located in Ontario.

For over 75 years, this fraternal had provided only Life and Long Term Disability coverage to their members.

The fraternal recognized that, in order to grow, they needed to expand their offering to include Health and Dental coverage.

They had no background or expertise in the Health and Dental business.

The Collin Baer Group was retained to provide ongoing support, advice and direction which would give the fraternal the confidence to implement Health and Dental coverage for their members.

We educated the fraternal on the key elements to consider in expanding their product base: financial underpinnings, administrative logistics, legalities and contractual obligations.

We developed a step-by-step plan with the fraternal and assisted them throughout the implementation.

A marketing campaign to all eligible members was developed and launched.

This fraternal now provides one-stop shopping for their members by offering Life, Long Term Disability, and Health and Dental coverage.

Their reputation in the marketplace and their corresponding market share have risen dramatically.

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